Privacy policy
Last Updated: May 12, 2025
This Privacy Policy explains how Luna & Willow (“we,” “us,” “our”) collects, uses, shares, and protects your personal information when you visit or interact with our website [https://shoplunaandwillow.com] (the “Site”) or use any related services (collectively, the “Services”).
By using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using our Services.
1. Updates to This Policy
We may revise this Privacy Policy periodically to reflect changes in our operations or legal obligations. Updates will be posted on this page and reflected by the "Last Updated" date.
2. Information We Collect
A. Information You Provide to Us
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Contact details: name, email, phone, shipping and billing addresses
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Order details: product selection, payment confirmation
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Account data: username, password, and other security details
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Customer support: communications and feedback you submit
B. Information We Collect Automatically Through cookies and tracking technologies, we collect:
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Device and browser type
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IP address and general location
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Interaction data (pages viewed, links clicked)
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Shopping behavior and preferences
C. Information from Third Parties We may receive information about you from:
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Shopify (our e-commerce platform)
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Payment processors
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Advertising or analytics providers
3. How We Use Your Information
We use your personal data to:
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Fulfill and manage orders
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Communicate with you about purchases or inquiries
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Provide customer service
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Improve the Site and Services
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Detect fraud or abuse
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Send marketing communications (with opt-out option)
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Comply with legal obligations
4. Cookies & Tracking Technologies
We use cookies and similar technologies for site functionality, personalization, analytics, and marketing. You may disable cookies through your browser settings, but doing so may affect functionality.
Our Site also honors Global Privacy Control (GPC) signals where applicable. Learn more at https://globalprivacycontrol.org.
Details about Shopify’s cookie use are available here:
https://www.shopify.com/legal/cookies
5. How We Share Information
We may share personal information with:
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Vendors & Service Providers: shipping, payment, IT, analytics, and fulfillment partners
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Marketing Partners: to tailor advertising or campaigns
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Affiliates: within our company group
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Law Enforcement & Legal Entities: to comply with applicable laws or enforce our rights
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Business Transfers: in case of a merger or sale
We do not sell or share sensitive personal data without your consent.
6. Children's Privacy
Our Services are not intended for children under 13. We do not knowingly collect personal data from minors. If you believe a child has provided us with information, please contact us to have it deleted.
7. Security & Data Retention
We implement security measures appropriate to the nature of data collected. However, no system is fully secure. We retain data only as long as necessary to fulfill our purposes or comply with legal requirements.
8. Your Rights
Depending on your location, you may have rights including:
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Access: to the personal data we hold about you
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Correction: of inaccurate data
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Deletion: of your personal information
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Data Portability: transfer of your data to another service
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Opt-out: of marketing communications or data sharing
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Non-Discrimination: for exercising privacy rights
To exercise any of these rights, please email us at hello@shoplunaandwillow.com. We may require verification before processing your request.
9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the content or privacy practices of such websites. Please review their privacy policies before providing them with personal data.
10. International Data Transfers
We may transfer and store your information outside your country of residence, including to the United States. For data transfers from the EEA or UK, we rely on lawful mechanisms such as Standard Contractual Clauses.
11. Contact Us
If you have any questions or requests regarding this Privacy Policy or your data, please contact:
Luna & Willow
📧 hello@shoplunaandwillow.com